Marketing & Strategy

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  • 2016

    My Brand? Your Brand? Or Our Brand? Integrating Front-Line Employees Post an Acquisition

    Glanfield, K., De Chernatony, L. & Suvatjis, Y., 28 Jun 2016, Rediscovering the Essentiality of Marketing. : Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Petruzzellis , L. & Winer, R. (eds.). p. 663-675 Chapter 126. (Rediscovering the Essentiality of Marketing).

    Research output: Chapter in Book/Published conference output › Other chapter contribution