Marketing & Strategy

Search results

• A combinatory approach to affective and cognitive orientations of the intrinsic and extrinsic motivation of salespeople

  Khusainova, R. (Author), De Jong, A. (Supervisor), Rudd, J. M. (Supervisor), Marshall, G. W. (Supervisor) & Lee, N. J. (Supervisor), 30 Oct 2018

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• A Meta-Analysis on Loyalty Program Membership Effects –The Influence from Firm, Industrial, and National Levels

  Chen, R. (Author), Ackfeldt, A. (Supervisor), Schmidt, K. (Supervisor), Evanschitzky, H. (Supervisor) & Blut, M. (Supervisor), 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• A multivariate examination of the relationship between strategic planning and organisational performance

  Rudd, J. M. (Author), 2005

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• An empirical examination of emotional and cognitive responses to threat appeals

  Chamberlain, L. (Author), Rudd, J. M. (Supervisor) & Lee, N. J. (Supervisor), 6 Oct 2015

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• An empirical examination of the strategic decision-making process: the relationship between context, process, and outcomes

  Shepherd, N. (Author), Rudd, J. M. (Supervisor), Mooi, E. A. (Supervisor) & Combe, I. A. (Supervisor), 28 Mar 2014

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• An investigation into the antecedents of prosocial service behaviours : a travel service context

  Ackfeldt, A.-L. (Author), 2006

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• A simultaneous examination of the effects of salesperson relationship-building activities and marketing activities on retail buyers' purchase decisions

  Fixson, S. (Author), Lee, N. J. (Supervisor) & Rudd, J. M. (Supervisor), Aug 2012

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Brand personality complementarity: its effects on evaluations of extremely incongruent extensions

  Mohtar, M. (Author), Rudd, J. M. (Supervisor) & Evanschitzky, H. (Supervisor), 7 Oct 2015

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Can psychometric testing be used to explain, predict and measure behavioural competences and the funding resource orchestration of the entrepreneur?

  Parkes, G. S. (Author), Hart, M. (Supervisor) & Rudd, J. M. (Supervisor), 8 Jul 2015

  Student thesis: Doctoral Thesis › Doctor of Business Administration

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• Consumer responses to really new products: examining the impacts of learning strategies and presentation formats on product comprehension and attitude formation

  Feiereisen, S. (Author), Wong, V. W. (Supervisor) & Broderick, A. J. (Supervisor), 2009

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Consumer responses toward retail firms' engagement in corporate social responsibility: empirical evidence from an emerging economy

  Le, T. D. (Author), Haji, I. (Supervisor), Backhaus, C. (Supervisor) & de Jong, A. (Supervisor), 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Control of Fungal Morphology in Continuous Culture

  Broderick, A. J. (Author), 1981

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Decision-Making in Open Platform Networks: Sensemaking of Complementors' Innovation Success in a New Platform

  Roknifard, M. (Author), Combe, I. (Supervisor), Haji, I. (Supervisor) & Carrington, D. (Supervisor), May 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Degree of vertical integration and its buffering effects on political uncertainty

  Ouraiprywan, N. (Author), Mooi, E. A. (Supervisor), Lee, N. J. (Supervisor) & Gilliland, D. I. (Supervisor), 2 Oct 2015

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Employee engagement in a collectivist high power distance culture

  Adegbaju, O. (Author), Tapinos, E. (Supervisor) & Wolf, C. (Supervisor), 12 Jun 2018

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Ethnic minority builders: a comparative study of Britain and the United States of America on affirmative action in the building industry

  Jesson, J. K. (Author), 1988

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Examining the group-level effects of corporate identity cues on organisational identification and role behaviours

  Daniels-Gombert, G. (Author), Higson, H. E. (Supervisor), Glanfield, K. (Supervisor) & Leeflang, P. S. (Supervisor), 2017

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Exploring the Impacts, Setbacks and Potentials of Gamification in Promoting Brand Value Co-Creation

  Merhabi, M. A. (Author), Petridis, P. (Supervisor) & Farrell, A. (Supervisor), 2023

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Exploring Transition into Postgraduate Study: How Relationship Marketing Principles can be applied to support students

  Tabrizi, W. E. (Author), Higson, H. (Supervisor) & Ackfeldt, A. (Supervisor), Jun 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• How do public private partnerships influence business school performance in English-speaking Caribbean?

  Mungal, K. (Author), Higson, H. E. (Supervisor) & Combe, I. A. (Supervisor), 1 Jun 2012

  Student thesis: Doctoral Thesis › Doctor of Business Administration

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• Identification and analysis of marketing manager competences that determine marketing department capabilities and the underlying importance of courage traits.

  Richardson, M. (Author), Evanschitzky, H. (Supervisor) & Rudd, J. M. (Supervisor), 12 Jun 2018

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Implementing a dry eye service in primary optometric care

  MacIsaac, J. (Author), Naroo, S. (Supervisor), Ackfeldt, A. (Supervisor) & Eperjesi, F. (Supervisor), May 2020

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Investigating the Circular Economy and its Impact in the UK Manufacturing Sector

  Gabbur, A. (Author), Nunes, B. (Supervisor), O'Regan, N. (Supervisor), Borland, H. (Supervisor) & Bailey, D. (Supervisor), 2020

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Keyboard warriors in cyberfights: conflict in online communities of consumption

  Sibai, O. (Author), Farrell, A. M. (Supervisor), Rudd, J. M. (Supervisor) & de Valck, K. (Supervisor), 20 Nov 2015

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Marketing resources of actively involved exporters

  Angelis, I. A. (Author), Theoharakis, V. (Supervisor) & Hooley, G. J. (Supervisor), Mar 2009

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Navigating the Turnaround Process: A longitudinal action research case study examining the phases of the turnaround process of a UK SME and the characteristics of its key stakeholders

  Taylor, M. (Author), Parkes, G. (Supervisor), Sarpong, D. (Supervisor) & Tapinos, E. (Supervisor), Sept 2023

  Student thesis: Doctoral Thesis › Doctor of Business Administration

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• Negative brand personality: the construct, its antecedents and outcome variables

  Haji, I. (Author), Combe, I. A. (Supervisor), Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor), 2 Apr 2014

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Relationship fading in business-to-consumer context

  Pokorska, J. (Author), Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor), Sept 2016

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Resourcing corporate entrepreneurial initiatives: a case study from Ghana

  Afful-Kwaw, P. A. (Author), Tapinos, E. (Supervisor), Decker, S. (Supervisor) & Pyrko, I. (Supervisor), 2020

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Sales manager problem resolution styles: measure development and an examination of their salesperson-related consequences

  Lee, N. J. (Author), Cadogan, J. W. (Supervisor), 2003

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Some studies relating to the design of shallow, fluidized bed boilers

  Pillai, K. K. (Author), Elliott, D. E. (Supervisor), Sept 1975

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Strategic orientations in practice : Exploring the strategic belief structures of line-managers embedded in practice

  Combe, I. A. (Author), Greenley, G. E. (Supervisor), 2006

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Studies in the marketing strategy of a U.K. producer of conveyor belts

  Sabin, R. W. (Author), van Rest, D. J. (Supervisor), 1980

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The definition, theoretical modelling and empirical research of front-line service employee corporate identity within a UK national grocery retailer: determining the FLE corporate brand identification construct

  Glanfield, K. (Author), Evanschitzky, H. (Supervisor), Rudd, J. M. (Supervisor) & Saunders, J. A. (Supervisor), 2013

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The dynamic nature of strategic consensus: a longitudinal study of multi-level cognitive shifts during a crisis

  Carrington, D. (Author), Combe, I. A. (Supervisor), 12 Jun 2018

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The effect of visual metaphor on advertising response: an integrative framework

  Sakr, A. (Author), Rasolofoarison, D. (Supervisor) & Evanschitzky, H. (Supervisor), 13 Oct 2016

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The Impact of Customer Participation on Customer and Firm Outcomes

  Kils, K. (Author), Evanschitzky, H. (Supervisor), Gilliland, D. (Supervisor) & Shepherd, N. (Supervisor), Sept 2019

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The Impact of Digital Service Innovations in Retail Agglomerations on Retail Destination Attractiveness

  Dizdarevic, A. (Author), Farrell, A. (Supervisor) & Schmidt, K. (Supervisor), 2021

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The influence of communication and trust to increase job satisfaction and the social capital of a sales team to enhance the performance of an organization

  Boyce, W. (Author), Lee, N. J. (Supervisor) & Rudd, J. M. (Supervisor), 16 Nov 2016

  Student thesis: Doctoral Thesis › Doctor of Philosophy

• The influence of marketing factors and substance characteristics on pharmaceutical sales in a state-controlled prescriptions pharmaceuticals market

  Stros, M. (Author), Marriott, J. F. (Supervisor) & Lee, N. J. (Supervisor), Dec 2012

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• The process of building public-private partnerships: an organizational identity perspective

  Burke, G. T. (Author), Aryee, S. N. (Supervisor) & Cooper, S. M. (Supervisor), 2010

  Student thesis: Doctoral Thesis › Doctor of Philosophy

• The role of interoganisational tension and conflict in market creation practice

  Toral, I. (Author), Jouan De Kervenoael, R. F. (Supervisor), Palmer, M. J. (Supervisor) & De Luca, L. M. (Supervisor), 16 Sept 2013

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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• Understanding relationship marketing from the customer's perspective

  Bibi, C. S. (Author), Hooley, G. J. (Supervisor), 2009

  Student thesis: Master's Thesis › Master of Philosophy

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• Utilising online shopping environment attributes holistically to create competitive advantage

  Demangeot, C. (Author), Greenley, G. E. (Supervisor), 2007

  Student thesis: Doctoral Thesis › Doctor of Philosophy

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