Personal profile
Qualifications
Aston University
Master of Education 2023
Award: Distinction
Final project: “Counting Capital: An exploratory study into my perceptions of the role of team entrepreneurs’ social and cultural capital in the development of their entrepreneurial competence and capacity”
Completed modules: Embedding technology into campus-based and distance-learning programmes; Enhancing academic provision through University-wide collaboration; Promoting quality processes in academic programmes; Participant-negotiated independent study
Akatemia CIC
Team Mastery (Cohort 8) / Association for Coaching Coach CPD 2021
Completed
Content: Understanding the self as part of a team; the learning contract; coaching and facilitation; teams and individuals; reflexivity; customers and business; Team Academy Toolkit; Rocket Model; leadership and self-leadership; challenges in Team Academy teams; storytelling and metaphor; Clean Language; exploring the heart of Team Academy in Finland
Aston University
Postgraduate Certificate in Learning and Teaching in Higher Education 2021
Award: Distinction
Modules: Evolving your teaching practice; Becoming a designer of academic programmes; Becoming a research-led innovator in Higher Education
University of South Wales
Master in Business Administration 2019
Award: Distinction
Dissertation: “Flex Appeal: An exploratory study of management attitudes to flexible working in UK independent SME PR agencies”
Assessments: “A Critical Evaluation of the Application of Authentic Leadership Theory focusing on Role Modelling, Creativity and Internal Communications in the context of Prova Public Relations” and “Exploring manager and employee perceptions of flexible working in West Midlands-based SME public relations consultancy, five years on from the introduction of The Flexible Working Regulations 2014”
Chartered Institute of Marketing (Coventry University)
Level 6 Professional Diploma in Marketing 2010
Modules: Managing Marketing; Marketing Planning Process; Project Management in Marketing
Chartered Institute of Public Relations (Birmingham City University)
CIPR Diploma in Public Relations 2009
Project: “Public Relations Education: A study of the role played by PR-specific education in the recruitment process”
Chartered Institute of Public Relations (Birmingham City University)
Level 5 Advanced Certificate in Public Relations 2008
Award: Distinction
Biography
I am a former PR agency board director and now independent consultant, coach and trainer. For the past 15+ years, I’ve honed my skills working with more than 100 PR and marketing clients, lecturing in several universities, coaching multiple international teams, and delivering training to membership organisations and trade bodies.
In my role as Business Enterprise Development Coach at Aston University, I work with MSc and BSc team entrepreneurs to support their personal and professional development through the power of team coaching. I also deliver leadership and career development support through the Aston Edge MBA modules, and am a team coach for the full-time MBA, Aston Business Clinic and the Global Business Challenge.
Employment
ASTON UNIVERSITY
Business Enterprise Development Coach & MSc BED Programme Director 2020-
Formally appointed Business Enterprise Development Coach and MSc lead from Oct 2021
Coached UG & PGT teams from Oct 2020; completed first and second marking; attended Exam Board; developed ‘Into the Woods’ induction; supported rewrite of assessment briefs
Beyond the below, delivery outside of the Centre includes:
- BPG130B AGA module;
- Aston Centre for Growth Help to Grow programme;
- BH2272 L5 module
External Placements Consultant 2020-
Project managed second-year undergraduate placements preparation assessment and marking; designed and developed revised assessments; liaison with module leads
Global Business Challenge Coach 2020-
Coached international teams of students from 5+ universities through business challenges
Aston Business Clinic Coach and Trainer 2020-
Coached Original (8-week) and Placements (20-week) teams through business challenges; developed and delivered project management and client relationship training
Aston Edge Lecturer 2019-
FULL-TIME MBA: Co-led Aston Edge module 2019-2021; developed syllabus and course structure; delivered weekly leadership and careers workshops; developed revised assessments; completed first and second marking; attended Exam Board
ONLINE MBA: Co-developed Aston Edge Futures and Aston Edge Growth and Reflections modules; delivered webinar for each cohort on the carousel, six times per year for Futures and twice for G&R; developed revised assessments; completed first and second marking
EXECUTIVE MBA: Developed and delivered full-day workshops on The Coaching Leader & Leading High Performance Teams; supported delivery of Influential Leader/Personal Brand
MBA Team Coach 2019-
Coached 12+ MBA teams through business challenge activity; coordinated coaching pool; sourced new coaches; delivered coach training and peer supervision
MBA Careers Consultant 2019-2021
Supported c.1,000 full-time, executive and online MBA students with information, advice and guidance; acted as Personal Tutor for full-time and executive MBA students; developed and hosted Recession Proof Careers and Leadership Stories webinars, as well as the Aston Virtual World of Work & Sustainability Conference 2020 and 2021
Visiting Appointments
UNIVERSITY OF WOLVERHAMPTON
Online Masters Module Facilitator 2021
Supported 25 online Masters students through Leadership and People Management module, including summative and formative assessment feedback
Postgraduate Dissertation Supervisor 2021
Supervised 10x international postgraduate students with a focus on digital marketing for their Independent Postgraduate Research Project
Chartered Institute of Marketing Diploma Course Tutor 2020-2021
Developed and delivered content for three modules: Marketing Strategy; Marketing Innovation; The Digital Customer Experience
University received a commendation for the quality of candidate submissions in July 2021
Chartered Institute of Marketing Certificate Course Tutor 2020
Developed and delivered content for one module: Customer Insights
Visiting Lecturer 2020
Co-delivered third-year module: Managing Corporate Reputation, Jan-May 2020
BIRMINGHAM CITY UNIVERSITY
Final-year Dissertation Marker 2021
First marked 10x final-year undergraduate Major Projects for BA (Hons) Media and Communication
Chartered Institute of Public Relations Professional Diploma Course Tutor 2019-2021
Developed and delivered content for three modules (two cohorts): PR Strategy & Planning; PR Content, Communications & Engagement; PR Management, Measurement & Evaluation
First marked submissions; praised by external examiners for teaching and feedback
Chartered Institute of Public Relations Professional Certificate Course Tutor2018-2020
Developed and co-delivered content for three modules (three cohorts): PR in Context: Research & Planning; Content, Media & Engagement; Measurement, Evaluation & Professional Ethics
First marked submissions
Visiting Lecturer 2020-2021; 2023-
Co-delivered MA PR module: PR Theory, Sep to Dec 2023, Jan to Mar 2024
Developed optional skills session: Social Media for Employability, May 2021
Co-delivered third year module: Communication Management, Sep to Dec 2020
Delivered two sessions on second year module: Live Production (Time Management and Client Management), Oct 2020
Membership of Professional Bodies
CIPR Chartered Practitioner (Chart.PR) 2022-
Fellow (FHEA), Advance HE 2021-
Women in PR, Member 2020-
Association for Coaching, Member 2020-
Institute of Leadership and Management, Member 2015-
Chartered Institute of Marketing, Member 2010-
Chartered Institute of Public Relations, Member 2007-
Key research projects
Book: ‘How to Enable Engagement Between Universities and Business: A Guide for Building Relationships” 2024
Eds. Daniels, Kathy and Hansen, Saskia Loer
Chapter (with Angelike Paez, Dr Sophia Koustas, Dr Christine Blais, Dr Megan Shay): “Lessons Learned from Multiple Iterations of a Global Business Challenge” [Due 2024]
Book: ‘Women’s Work in PR: An Edited Collection’ 2024
Eds. Williams, Sarah; Bridgen, Elizabeth
Chapter: “Flex Appeal: Flexible working, women PR leaders, and my own experience as a non-parent woman leader in PR” [Due 2024]
Conference: ICERI 2023 2023
Presentation: “How to Create Accountability Through Shared Grades? A Case Study from the BED Programme at Aston University” [presented by Peter Tasi, co-authored with Jordan Shaw and Dr Elinor Vettraino]
Conference: ISBE 2023 2023
Powerpoint Presentation: “Counting Capital: An exploratory study into my perceptions of the role of team entrepreneurs’ social and cultural capital in the development of their entrepreneurial competence and capacity”
Practitioner Paper and Presentation: “Exploring the relationship between an entrepreneurial ecosystem and entrepreneurship education outcomes” [with Dr Elinor Vettraino, Peter Tasi, Jordan Shaw and Vanessa Clarke]
Conference: IEEC 2023 2023
Facilitated workshop: "The benefits and challenges of engaging in an international collaborative business challenge programme”
Conference: TAUK 2023 2023
Facilitated workshop: "Outcomes from an MEd dive into the social, cultural and economic capital of Team Entrepreneurs"
Book: ‘Business Teaching Beyond Silos: Interdisciplinary and Multidisciplinary Learning’ 2023
Eds. Traczykowski, Lauren, et al
Case Study (with Jordan Shaw): “Chapter 15: Team coaching as an interdisciplinary learning medium”
Conference: Aston Future of Work and Sustainability Conference 2022
Organiser and host (with Elsa Zenatti-Daniels)
Conference: TAUK 2021 2021
Facilitated workshop: “Team Academy: Exclusive or Inclusive?”
Conference: Aston Virtual World of Work and Sustainability Conference 2021
Organiser and host (with Elsa Zenatti-Daniels)
Conference: UNFEAR 2020 2020
Presentation (with Yasmin Ansari): “Breaking Barriers: Team Coaching with MBAs”
Conference: Aston Virtual World of Work Conference 2020
Organiser and host (with Yasmin Ansari)
Conference: MBACSEA 2020 [cancelled] 2020
Workshop (with Yasmin Ansari): “Breaking Barriers: Team Coaching with MBAs”
Conference: First International History of PR Conference 2010
Presentation: “A qualified PR Professional: Nice to have or necessity?”
Professional/editorial offices
Chartered Institute of Public Relations (Chartership Assessor) 2024-
Appointed January 2024
Chartership Assessor
Sheffield Hallam University (External Examiner) 2022-
Appointed October 2022
Programmes: Journalism, Public Relations with Media
Chartered Institute of Public Relations (External Examiner) 2022-
Appointed March 2022
Programmes: CIPR Professional Diploma, CIPR Professional Certificate, CIPR Specialist Diploma in Sustainability Communications [reserve]