Amara Cynthia Ajaegbu
    • United Kingdom

    Accepting PhD Students

    Personal profile

    Contact Details

    Telephone: 0121 204 5399

    Email: [email protected]

    Management Role

    Programme Director - Information Systems and Business Analysis

    Research Interests

    Dr Amara Cynthia Ajaegbu is a Teaching Fellow in Operations and Information Management Department at Aston Business School. Her research interest lies in technology innovation for value creation, value capture and value co-creation in servitisation, more especially in the manufacturing industry.
    Amara is passionate about teaching and learning both at undergraduate and postgraduate level and achieved Fellowship of the UK Higher Education Academy (FHEA).
    Research Interest Includes:
    • Artificial intelligence, IoT and data sharing in servitisation, Manufacturing, and Service networks.
    • Servitisation in Manufacturing organisations
    • Digital revolution, adoption, tech start-ups, and capital inclusion.
    • Technology adoption in the Service industry: Value creation and value (co) creation perspective.
    • Technological innovations and its influential factors on value creation for advanced services, integrated product service offerings, product-service systems etc.


    • BSc. Business Information Systems 
    • MSc. Information Systems and Business Analysis
    • Doctor of Philosophy (PhD) Digitalisation, IoT, Servitisation and Value co-creation in Manufacturing  

    Teaching Activity

    • BN2214 - Enterprise Systems
    • BN2213 - Doing e-Business
    • BNM804 - Enterprise Resource Planning
    • BNM803 - Developing Systems Workshop
    • BNM884 - Digital and Business Transformation
    • DC4100 - Technology Management

    Funding Applications and Awards

    • Enhancing student engagement in a hybrid learning environment through game-based learning post pandemic

    PhD Supervision

    • The Role of ERP in the Digital Transformation of Banks in Nigeria
    • How Enterprise Resource Planning (ERP) systems and Information Technology (IT) solutions can be used by companies to improve supply chain agility and enhance resilience in dealing with unpredictable global changes brought about by pandemics and or other incidents that may have global market impacts.


    Membership of Professional Bodies

    • Fellow, UK Higher Education Academy (FHEA)
    • Member, British Academy of Management
    • Member, British Computer Society   


    • 2017 Mentor of the year award 

    Education/Academic qualification

    PhD, The role and impact of digital capabilities on value co-creation of servitising organisations.

    1 Apr 201531 Mar 2019

    Award Date: 17 Jun 2019


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