Research output per year
Research output per year
Personal profile
Biography
Arezoo is a lecturer in Marketing, at Marketing and Strategy Department. She holds a Doctor of Marketing Management from Otago University, New Zealand. She worked on Customer Service Experience of AI-Based Organisational Frontlines for her PhD project. Her research interests lie in the area of services marketing, consumer behaviour, AI-based service encounters, and emergent technologies. She has experience in both qualitative and quantitative research methodologies.
Prior to Aston University, Arezoo worked as an assistant lecturer at Otago University. She was also a practitioner before joining academia and worked for seven years as a marketing manager and statistician in different industrial and engineering companies. This enables her to bring both experience and understanding of commercial work practices to her teaching.
Research Interests
Current research interests include:
- AI-based service encounters
- Customer Service Experience
- Relationship Marketing
- Human-Machine relationship formation and development
- Emergent technologies
Qualifications
PhD, Marketing Management, University of Otago, New Zealand
1 August 2018 - 26 July 2021
Award Date: 26 October 2021
MA, Business Administration, IAU, Iran
September 2011-August 2013
BSc, Applied Mathematics, IU, Iran
September 2001-July 2004
Fingerprint
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Effects of Anthropomorphised Virtual Conversational Assistants on Consumer Engagement and Trust During Service Encounters
Fakhimi, A., Garry, T. & Biggemann, S., Nov 2023, In: Australasian Marketing Journal. 31, 4, p. 314-324 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Customer relationships formation and development in AI-based organisational frontlines
Fakhimi, A., Garry, T. & Biggemann, S., 2022, (Unpublished).Research output: Unpublished contribution to conference › Unpublished Conference Paper
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The Role Of Perceived Gratifications On Virtual Conversational Assistants’ Privacy Concerns
Fakhimi, A., Garry, T. & Biggemann, S., 5 Dec 2022, (Unpublished) p. 608. 1 p.Research output: Unpublished contribution to conference › Abstract › peer-review
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AI-Empowered Organizational Frontline’s Role During The Crisis
Fakhimi, A., Garry, T. & Biggemann, S., 29 Nov 2021, (Unpublished) p. 252. 1 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
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Customer service experience of AI-based organisational frontlines
Fakhimi, A., Jul 2021Research output: Thesis › Doctoral Thesis
Open Access
Activities
- 2 Organising a conference, workshop, seminar or course
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The use of Intelligent Assistants in Organisational Frontlines
Fakhimi, A. (Keynote/plenary speaker)
11 Aug 2021Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
File -
The use of Intelligent Assistants in Organisational Frontlines
Fakhimi, A. (Keynote/plenary speaker)
11 Jun 2021Activity: Participating in or organising an event types › Organising a conference, workshop, seminar or course
File