Personal profile


Arezoo is a lecturer in Marketing, at Marketing and Strategy Department. She holds a Doctor of Marketing Management from Otago University, New Zealand. She worked on Customer Service Experience of AI-Based Organisational Frontlines for her PhD project. Her research interests lie in the area of services marketing, consumer behaviour, AI-based service encounters, and emergent technologies. She has experience in both qualitative and quantitative research methodologies.


Prior to Aston University, Arezoo worked as an assistant lecturer at Otago University. She was also a practitioner before joining academia and worked for seven years as a marketing manager and statistician in different industrial and engineering companies. This enables her to bring both experience and understanding of commercial work practices to her teaching.

Research Interests

Current research interests include:

  • AI-based service encounters
  • Customer behaviour
  • Relationship Marketing 
  • Human-Machine relationship formation and development
  • Emergent technologies


PhD, Marketing Management, University of Otago, New Zealand

1 August 2018 - 26 July 2021

Award Date: 26 October 2021

MA, Business Administration, IAU, Iran

September 2011-August 2013

BSc, Applied Mathematics, IU, Iran

September 2001-July 2004

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production


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Collaborations and top research areas from the last five years

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