Personal profile

Biography

I joined Aston University in January 2009, and teach a variety of courses in the school of Engineering Systems & Management. I am actively engaged in product development research, particularly in the areas of internal combustion engines and low carbon vehicles as part of the Sustainable Environment Research Group.

I am also an adjunct professor at University of Wisconsin – Madison, teaching project management and technology trends on engineering masters programs.

Prior to joining Aston University, I worked in industry for 25 years holding a variety of senior engineering leadership positions, included responsibilities for engineering development, project execution and business leadership, with consultant and manufacturing companies. Within these organizations, I had global responsibility for engines, transmissions and driveline engineering and product development for automotive, aerospace, off-highway, construction, agricultural equipment, and motorcycles.

Research Interests

Current research interests are in the areas of:

  • Product development decision making

  • Engine architecture analysis

  • Engineering project management best practice

  • Product user profiles and duty cycle development 

Teaching Activity

  • New Product Development
  • Engineering Project Management
  • Engineering Leadership/Management of Change
  • Lean & Agile Manufacturing

Qualifications

  • MSc Engineering Design, Loughborough University, 1994
  • MEng Engineering, University Wisconsin – Madison, 2003
  • MEd Higher Education, Aston University, 2019
  • PhD The Application of Modified Adaptive Landscapes to Heuristic Modelling of Engine Concept Designs using Sparse Data, 2016

Employment

  • 2008 – date: Lecturer, Aston University, UK

  • 2005 – date: Adjunct Professor, University of Wisconsin, Madison, USA

  • 2007 – 2009: Product Group Director, Ricardo Consulting Engineers, UK

  • 2006 – 2007: Technical Director, Engineering, Romax Technology, UK

  • 2000 – 2006: Chief Engineer Powertrain, Harley-Davidson Motor Company, USA

  • 1998 – 2000: Senior Director, Engineering, Mercury Marine, USA

  • 1994 – 1998: Global Business Development Director, Cosworth Engineering, UK

  • 1985 – 1994: Executive Engineer, Lotus Engineering, UK

  • 1983 – 1985: Design Engineer, Noel Penny Turbines, UK

Membership of Professional Bodies

  • Society Automotive Engineers
  • Institute of Engineering Designers
  • Newcomen Society

Responsibilities

  • University of Wisconsin – Madison USA, Adjunct Professor teaching analysis of trends in engines and engines program management on distance masters programs
  • University of Portsmouth UK, Associate Lecturer in learning management  for masters distance program
  • Loughborough University UK, Visiting Lecturer in Advanced Transmission Design & Development
  • Hanyang University South Korea – Adjunct Professor in International Business

Responsibilities

Chief Editor, International Journal for the History of Engineering & Technology, 2019 - Present.

PhD Supervision

I have successfully supervised six candidates through to PhD award and I am currently looking to supervise PhD candidates in the areas of:

  • New Product Development strategy
  • Product & Process Lifecycle modelling under uncertainty
  • Decision making using 'satisficing' regimes
  • Biologicially inspired modelling of complex adaptive systems
  • Technology adoption forecasting

Contact Details

Phone number: 0121 204 3531
Email: b.j.price@aston.ac.uk 
Room number: MB222E

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

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