Research output per year
Research output per year
Accepting PhD Students
PhD projects
Retail Management
Data Privacy
Digital Media
Phone number: +44(0)121 204 5042
Email: [email protected]
Room: ABS233
Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.
Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing.
Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University. The project investigated consumer’s interactive experiences in town centres. The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.
Education
Senior Teaching Fellow of Higher Education PR216049 (2021 – Present)
PG Cert Aston University, 2016, Fellow of Higher Education (PR120916)
PhD, Aston Business School, Aston University, 2014. Subject: Marketing Management
MSc, Aston University, 2008. Subject: Marketing Management
BSc, Aston University, 2008. Subject: Business Administration and Human Psychology
Professional Positions
Academic
Programme Director Aston Foundation Business (2019- present)
Lecturer, Aston Business School (2014–present)
Guest Lecturer at Universidad de Oviedo and Universidad De Valladolid (Spain)
Subject: Advanced Research Methods and Retail Management (2017–2019)
Guest Lecturer at Anglia Ruskin University–Cambridge
Subject: The Modern Retail Consumer (October 2016–2017)
Research Associate, Loughborough University (2014–2016)
Sessional Lecturer/Teaching Fellow, Aston Business School (2009–2013)
Professional
Voluntary Assistant Coordinator, Families Relief (2007–present)
Fashion Brand Consultant, Rima Tadmory (2012–2016)
Brand Consultant, Ecoway Technology (2010–2012)Data Analyst, Islamic Relief Worldwide (2008)
Finance Officer, Islamic Relief Worldwide (2006)
Professional Memberships
Senior Fellow of Higher Education PR216049 (2021 – Present)
Fellow, Higher Education Academy PR120916 (2016–present)
Member, Beta Gamma Sigma (2008–present)
Affiliate, Chartered Institute of Marketing (2008–present
Teaching Experience
MSc Dissertation
Introduction to Marketing Management
Digital Marketing
Consumer Behaviour
Retailing Management
Advanced Marketing Research
Foundations of Marketing Research
Undergraduate Placement Assessment
I have also supervised PhD students to completion. MBA projects and Executive MBA projects and Mentored colleagues to completion with their Senior Fellowship of Higher Education Qualification.
PhD, Negative Brand Personality, the construct,its antecedence and outcome variables
1 Sept 2010 → 1 Dec 2013
Award Date: 20 Feb 2014
Research Associate , Loughborough University
1 Jun 2014 → 30 Jul 2016
Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Research output: Other contribution › Blog Post
Research output: Chapter in Book/Published conference output › Chapter
Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Research output: Contribution to journal › Article › peer-review
Haji, I. (Recipient), 3 Jun 2020
Prize: Prize (including medals and awards)
Haji, I. (Examiner)
Activity: Examination types › Examination
Haji, I. (Examiner)
Activity: Examination types › Examination
Haji, I. (Examiner)
Activity: Examination types › Examination
Haji, I. (Speaker)
Activity: Talk or presentation types › Invited talk
Haji, I. (Speaker) & Backhaus, C. (Speaker)
Activity: Talk or presentation types › Invited talk
Haji, I., Teller, C., Backhaus, C. & Evanschitzky, H.
22/08/19
1 Media contribution
Press/Media: Research
18/04/19
1 Media contribution
Press/Media: Other
17/05/18
1 Media contribution
Press/Media: Research