Iftakar Haji


    Accepting PhD Students

    PhD projects

    Retail Management
    Data Privacy
    Digital Media

    Personal profile

    Contact Details

    Phone number: +44(0)121 204 5042
    Email[email protected]
    Room: ABS233


    Iftakar joined the Marketing and strategy Group at Aston Business School as a lecturer in spring 2016. Iftakar was formally a teaching fellow in the Marketing and Strategy Group in 2015, and prior to that she was a Research Associate at Loughborough University. Her research interests are mainly in the field of Consumer Behaviour; around concepts such as Branding, Customer Relationship Management, and Retail Management and Customer Experiences in service sectors. Managerial relevance is important to Iftakar, and implications of her research help companies make more insightful and impactful strategic decisions.

    Iftakar has presented her research in a number of leading marketing conferences around the world, including Association for Consumer Research, European Association for Education and Research in Commercial Distribution, British Academy of Management and Academy of Marketing. 

    Prior to joining Aston Business School, Iftakar worked on an ESRC funded project at Loughborough University.  The project investigated consumer’s interactive experiences in town centres.  The project involved an impact case study where findings were presented to town centre representatives with immediate implementation of the findings.



    Senior Teaching Fellow of Higher Education PR216049 (2021 – Present)
    PG Cert Aston University, 2016, Fellow of Higher Education (PR120916)
    PhD, Aston Business School, Aston University, 2014. Subject: Marketing Management
    MSc, Aston University, 2008. Subject: Marketing Management
    BSc, Aston University, 2008. Subject: Business Administration and Human Psychology

    Professional Positions


    Programme Director Aston Foundation Business (2019- present)
    Lecturer, Aston Business School (2014–present)
    Guest Lecturer at Universidad de Oviedo and Universidad De Valladolid (Spain)
    Subject: Advanced Research Methods and Retail Management (2017–2019)
    Guest Lecturer at Anglia Ruskin University–Cambridge
    Subject: The Modern Retail Consumer (October 2016–2017)
    Research Associate, Loughborough University (2014–2016)
    Sessional Lecturer/Teaching Fellow, Aston Business School (2009–2013)


    Voluntary Assistant Coordinator, Families Relief (2007–present)
    Fashion Brand Consultant, Rima Tadmory (2012–2016)
    Brand Consultant, Ecoway Technology (2010–2012)Data Analyst, Islamic Relief Worldwide (2008)
    Finance Officer, Islamic Relief Worldwide (2006) 

    Professional Memberships

    Senior Fellow of Higher Education PR216049 (2021 – Present)
    Fellow, Higher Education Academy PR120916 (2016–present)
    Member, Beta Gamma Sigma (2008–present)
    Affiliate, Chartered Institute of Marketing (2008–present

    Teaching Experience

    MSc Dissertation

    Introduction to Marketing Management
    Digital Marketing
    Consumer Behaviour
    Retailing Management
    Advanced Marketing Research
    Foundations of Marketing Research
    Undergraduate Placement Assessment

    I have also supervised PhD students to completion. MBA projects and Executive MBA projects and Mentored colleagues to completion with their Senior Fellowship of Higher Education Qualification.


    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 3 - Good Health and Well-being
    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    PhD, Negative Brand Personality, the construct,its antecedence and outcome variables

    1 Sept 20101 Dec 2013

    Award Date: 20 Feb 2014

    External positions

    Research Associate , Loughborough University

    1 Jun 201430 Jul 2016


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