Geoff Parkes

Dr

    Accepting PhD Students

    PhD projects

    language competency in small firms
    International marketing

    Personal profile

    Contact Details

    Telephone: 0121 204 3140

    Email: g.s.parkes@aston.ac.uk

    Biography

    My interests are in the area of entrepreneuriship and international marketing. Most recently I was also seconded for 12 months to Aston University Hong Kong.  I teach extensively on Aston's MBA programme and lead a research project on the use of foreign language capability as a source or competitive advantage in small firms.  

    My background is as a marketing practitioner. I am formerly the Sales & Marketing Director of Aga Cookers and Armitage Shanks. I have managed a number of MBI’s and now act as an Advisor and Non Executive Director at a number of other businesses including a children’s day nursery and a management consultancy practice.

    Teaching Activity

    BM3309 International Marketing

    MBA International Marketing

    BMM645 Intenational Marketing

    PIPE Club Entreprenuerial Marketing and Funding

    Aston Centre for Growth

    MBA Strategic Management

    Research Interests

    Foreign language competencies and competitive advantage in SME's

    Circular Economy within Asian SME's (Newton Project)

    Developing an entrepreneurial ecosystem in Armenia (British Council Spark)

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production
    • SDG 13 - Climate Action

    Education/Academic qualification

    DBA, Can psychometric testing be used to explain, predict and measure behavioural competences and the funding resource orchestration of the entrepreneur?

    1 Sept 20111 Aug 2015

    Award Date: 1 Aug 2015

    MBA, Marketing Group, Warwick Business School, University of Warwick, Scarman Rd., Coventry, United Kingdom, CV4 7AL

    1 Oct 19871 Nov 1991

    External positions

    Visiting Lecturer, Tianjin Foreign Studies University

    1 Oct 2018 → …

    Examiner, Birmingham University

    1 Aug 2018 → …

    Visiting Lecturer, VWA-Studienakademie, Stuttgart

    22 Oct 2005 → …

    Non Executive Director, Dolphins Day Nursery

    1 Sept 2004 → …

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