Helen Pugh

Helen Pugh


    Personal profile

    Teaching Activity

    BM1112- Digital and Social Media Marketing

    • First Year Module focussing on how Digital Marketing tools and techniques are being used by brands around the world
    • Module Leader

    BM2280- Digital Marketing

    • Second year module looking at how Digital Marketing tools and techniques have disrupted Marketing processes and communication strategies
    • Module Leader

    BM2294- Marketing Communications

    • Second year module focussing on Marketing Communications, what they are, how they are used, and how the different tools can be integrated to create a cohesive communication campaign
    • Module Leader

    BMM606- Integrated Communications and Digital Strategy

    • Post-graduate module that looks at how Digital Marketing communication tools and techniques can be used to achieve wider business goals
    • Module Leader

    Research Interests

    • Digital Marketing
    • Marketing strategy
    • Social Media
    • Marketing Communications

    Education/Academic qualification

    PG Cert, PGCHE, Aston University

    1 Jan 20227 Dec 2022

    Award Date: 7 Dec 2022

    MA, Advertising Strategy & Planning, Falmouth University

    1 May 20161 May 2019

    Award Date: 19 Jun 2019

    BA, History & Politics, Swansea University

    1 Sept 20041 Jul 2007

    Award Date: 1 Jul 2007

    External positions

    Guest Lecturer, Falmouth University

    20 Jul 0001


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