Kamil Wyczynski


    Personal profile


    I joined Aston Business School as a Teaching Fellow in Marketing. Previously, I worked for 5 years as Lecturer in Marketing at Oxford Brookes University. I am in the final stages of completing my PhD in Marketing touching upon the areas of Consumer Behaviour, Retromarketing and Digitalisation of Consumption.


    PhD in Marketing, Oxford Brookes University

    MA (1st Class) in Management and Business Communication, Poznan University of Economics

    Research Interests

    2021 – Present: Teaching Fellow in Marketing, Aston University;

    2016 – 2021: Lecturer in Marketing, Oxford Brookes University

    2014 – Present: Visiting Lecturer in Marketing, Université du Littoral-Côte-d'Opale (France)

    2013 – 2015: Lecturer in Marketing, L'Université Catholique de Lille (France)

    Teaching Activity

    BMC108 Developing Digital Marketing Skills

    BMM623 The Digital Marketing Environment

    BMM623J The Digital Marketing Environment


    Research Interests

    My research is concerned with conceptualisation of retro consumption and the role it plays for consumers. By following a phenomenological method, it attempts to gain an understanding of the meanings carried by retro products and explores consumer behaviour in the context of retro consumption in the gaming industry.

    Additionally, my interests cover digital marketing and brand management.

    Management Role

    Programme Director: Digital Marketing Degree Apprenticeship (DMDA)

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 12 - Responsible Consumption and Production


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