Muhidin Mohamed


    • United Kingdom

    Personal profile

    Contact Details

    Office:  ABS 260 
    Phone:  +44 (0) 121 204 3526 



    Muhidin Mohamed is a Teaching Fellow in Business Analytics at the department of Operations and Information Management, Aston University. He holds a PhD in Data Analytics and Natural Language Processing and has over 13 years of academic experience in higher education both in the UK and overseas. He worked at the University of Birmingham as a Teaching Associate for over four years before joining Aston University. He was previously employed in higher education institutions in Malaysia, Saudi Arabia, Sudan and Somalia. His general background covers Computer Science and Electrical Engineering with a specific specialization and interest in Data Science and Machine Learning. Besides, Muhidin worked as a telecom engineer and a business consultant for over 2 years.

    Muhidin's current research interests include Social Media  Analytics, AI adoption in Small and Medium Enterprises (SMEs), Natural Language Processing (NLP) and Machine Learning. He has about 20 publications in international peer reviewed journals and conference proceedings. He also engaged in a range of other ICT research projects including Biomedical Data Analysis, Network Traffic Management and Performance Optimisation, and Wireless Communication Technologies.

    Research Interests

    • Text Analytics and Natural Language Prociessing
    • Sentiment Analysis and Social Media Analytics 
    • Building NLP/Machine Learning Datasets for Low-resource Languages
    • Enabling Low-resource Languages with NLP and Machine Learning 
    • Data and Fraud Analytics (Detection and Prevention)
    • AI and Data Analytics Adoption Among SMEs
    • Learning Analytics
    • AI Misuse


    Teaching Activity

    •  BDM163 - M.Sc Business Analytics Project (M.Sc)
    •  BNK432 - Big Data for Decision Making (M.Sc, Online)
    •  BNM832 - Big Data for Decision Making (M.Sc)
    •  BNK464 - Software for Analytics (M.Sc, Online)
    •  BNM864 - Software for Analytics (M.Sc)
    •  CS3460 -  Enterprise Computing Strategies (4th Year Udergraduate / M.Sc)
    •  BN3356 - Business Analytics and Data Mining (3rd Year Udergraduate)
    •  BN2212 - Software for Analytics (2nd  Year Udergraduate)
    •  CS1050 - Information Systems and Databases (1st Year Undergradue )
    •  BB0DTA -  Introduction to Data Analysis (Foundation)



    • Certified Practitioner in Digital Teaching and Learning, Blackboard, 2022
    • FHEA - Fellowship of High Education Academy, Advance HE, 2021
    • PhD in NLP and Data Analytics, The University of Birmingham, 2016.
    • MSc in Electronics and Telecoms Eng. (Distinction), Universiti Teknologi Malaysia, Malaysia,  2011.
    • BSc in Computer Science (1st class), International University of Africa, Sudan, 2008

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure


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