Narek Grigorian

Mr Narek Grigorian

  • Phone01212044502
  • United Kingdom

  • 295 Aston Express Way

    B4 7UP Birmingham

    United Kingdom

Personal profile

Research Interests

Consumer Culture Theory, Branding, Institutional Theory, Delegitimization Dynamics, Crises, Process Studies, Qualitative Methods 


Narek Grigorian is a Teaching Fellow in Marketing at Aston Business School since January 2023. In his current role, Narek is teaching a variety of undergraduate and postgraduate modules, such as Introduction to Marketing Management (BM1155), International Marketing (BM3339), Strategic Brand Management (BMM642), Creating and Communicating Customer Value (BMM665), and Marketing Strategy (BMM604J). Before joining Aston, Narek was working as a Teaching Fellow in Marketing at the London School of Economics and Political Science (2017-2022). His main responsibilities at the L.S.E. included teaching introductory Marketing to 2nd year undergraduate Management students as well as Marketing, and Consumer Behaviour to L.S.E. Summer School students. Narek is currently working to complete his doctoral studies. In particular, his dissertation explores brand delegitimation processes in contexts of crisis and uncertainty, following the research tradition of Consumer Culture Theory (CCT) and Institutional Theory. He holds a Bachelor in Business Administration with Distinction from the University of Macedonia (Thessaloniki-Greece) and an M.Sc. in Marketing and Strategy with Merit from Warwick Business School (W.B.S-University of Warwick), funded by the George and Victoria Karelias Foundation's Excellence Scholarship Program. Narek is currently a Fellow of the Higher Education Academy (FHEA).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

FHEA, Fellow of the Higher Education Academy , Higher Education Academy

Award Date: 31 May 2016

MSc, M.Sc. Marketing and Strategy , Warwick Business School

Award Date: 30 Sept 2013

BSc, B.Sc. Business Administration , University of Macedonia

Award Date: 30 Jun 2012

External positions

Assistant Vice Chair of JMR Scholarly Insights, American Marketing Association

31 May 2022 → …

Consumer Culture Theory Doctoral Network Representative

1 Oct 202131 Aug 2023


  • L Education (General)
  • LB2300 Higher Education
  • H Social Sciences (General)


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