Raveen Ramachandran Menon

Research Fellow

    • United Kingdom

    Personal profile

    Research Interests

    Servitization, service supply chain management, net-zero, sustainability


    Raveen is a post-doctoral research fellow at Advanced Services Group, Aston Business School. He is currently working on the ESRC funded project that studies the impact of servitization on the UK economic productivity and environmental performance. Building on supply chain fit and service-dominant logic, Raveen’s Ph.D. dissertation – Strategic Fit of Service Supply Chains –develops and validates a strategic framework in service supply chains. Raveen is an empirical researcher well acquainted with qualitative and quantitative research. He has published in academic journals and presented his research at various international conferences. He is a full member of the editorial review board (ERB) of the Journal of Supply Chain Management (JSCM) and an ad-hoc reviewer for the Journal of Purchasing and Supply Management (JPSM). Prior to joining Aston, he was a research associate in the area of behavioral operations management specifically focussing on the methodology of eye-tracking in a newsvendor setting. He has assisted his professors with operations management, services, and supply chain management courses at IIT Bombay and Monash University, including management development programs. His teaching and research interests include operations management, service operations management, supply chain management, service supply chain management.


    Doctor of Philosophy, PhD - IIT Bombay, Monash University, 2022. Thesis title: Strategic fit of service supply chains

    Master of Technology, M.Tech  - University of Calicut, 2014. Subject: Manufacturing systems management

    Bachelor of technology, B.Tech - University of Calicut, 2012 Subject: Production Engineering

    Professional/editorial offices

    Editorial Review Board Member - Journal of Supply Chain Management (2020 - present )

    Ad hoc Reviewer - Journal of Purchasing and Supply Management (2018 - present)


    Teaching Associate, Monash University (2017-2018)

    Teaching Associate, Indian Institute of Technology Bombay (2018-2022)

    Research Associate, Indian Institute of Technology Bombay (2022)

    Research Projects/Collaborations


    • Menon, R. R., Niranjan, T. T. and Simpson, D. (2022). Service supply chain fit: Consistency between operant resources and service supply chains. Service Science (INFORMS). (ABDC Ranking – B).(Special Issue of Service Science: Reimagining the Science of Service in a Post-Pandemic World) https://doi.org/10.1287/serv.2022.0299
    • Alka, N., Menon, R. R., Bhattacharya, A., and Bhamra, R. (2022). A review of sustainability related trade-offs affecting suppliers developed and less-developed countries. Journal of Business and Industrial Management. (ABDC Ranking – A). https://doi.org/10.1108/JBIM-04-2021-0213
    • Niranjan, T. T., Gosalya, N. K., Menon, R. R., Gavirneni, S. and Rotaru, K. (Accepted/In-press 23 may 2023). Unpacking the Cognitive Processes of the Boundedly Rational Newsvendor. Production and Operations Management. (ABDC – A*). (FT -50).


    • Menon, R. R., Niranjan, T. T. and Simpson, D. (2018). Strategic fit of service supply chains. Presented at the 25th Annual EurOMA Conference held during 24-26 June 2018 at Budapest, Hungary.
    • Menon, R. R., Niranjan, T. T. and Simpson, D. (2018). Strategic fit of service supply chains based on operant resources. Presented at the 6th Pan IIM Conference held during 12-15 December 2018 at IIM Bangalore.
    • Participated in the Academy of Management (AoM) conference Doctoral Consortium of the Operations and Supply Chain Division, Boston 2019. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure

    Education/Academic qualification

    PhD, Strategic fit of service supply chains, Indian Institute of Technology, Bombay

    Award Date: 23 Aug 2022

    Strategic fit of service supply chains, Monash University School of Management

    Award Date: 23 Aug 2022


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