Personal profile

Contact Details

Phone: +44(0)121 204 3359
Room: ABS 236


I have an unusual education within three different educational philosophies (French, Danish and British). My educational background has led me to be part of several departments within leading schools. I have a PhD in Human Geography from Sheffield University (UK), an MSc in International Trade and Finance from Lancaster University (UK) and a degree in Economics from Perpignan (France) and Esbjerg (Denmark) Universities. I feel very privileged to be able to understand these three disciplines that are complementing each other in many ways.

This has allowed him to be part of multidisciplinary research projects and teams and to understand as well as draw on the specific strength of different research methods. I have been teaching for over 20 years at both undergraduate and postgraduate levels in the areas of marketing, consumer behaviour and retailing in Instituto Technologico de Estudios Superiores de Monterrey in Mexico city, Lancaster, Manchester and Sheffield Universities, Sabanci University in Turkey, Aston University (UK) and Rennes School of Business in France.

I have been specialising in the area of retailing, technology and consumer behaviour using both my backgrounds in economics and marketing. In particular I have been part of a three year Economic and Social Research Council funded project investigating grocery store choice and household behaviour. I am currently particularly interested in e-consumer behaviour, retailing online for staple goods such as groceries that are bought as a basket of product and services and m-technologies practices.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Ronan Jouan De Kervenoael is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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