Dr Simon McCabe

I am a Senior Lecturer in Behavioural Science at Aston Business School and Head of the Healthy Work Research Group.

My research focuses on psychological responses to a variety of threats encountered across a range of domains including health and workplace contexts (e.g., uncertainty, death, social exclusion, risk, and unemployment). Exposure to these threats often have important implications for attitudes and behaviour. Understanding where these threats arise and the responses that may motivate desired or undesired behaviour is the key focus of my work.

I have published on a number of topics relating to psychological responses to mortality reminders, and how this impacts, for example, product preferences, consumption patterns, health behaviours, and workplace relations.

In addition, I have been engaged in a number of consultancy-based roles to provide input to a range of projects requiring behavioural expertise. I have worked with partners such as Falkirk Council, Zero Waste Scotland, Keep Scotland Beautiful, and the World Health Organisation.

My work is predominantly experimental in nature -- I enjoy the challenge and creativity that comes with trying to turn often complex, nuanced, and multifaceted factors in the real world into measurable or manipulatable variables that can be scrutinised as part of an empirical study.

For consultancy related queries please email me at the address listed on this page.