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Frank Bass Dissertation Award
Leeflang, Peter (Recipient)
Marketing & Strategy
Prize
:
Prize (including medals and awards)
Description
Finalist - Nomination was based on the dissertation of Harald van Heerde and his joint Best Paper: "Decomposing the Sales Promotion Dump with Store Data" that was published in Marketing Science in 2004.
Awarded date
2006
Granting Organisations
ÍNFORMS Society of Marketing Science
Fingerprint
Marketing Science
100%
Dump
100%
Bass
100%
Sales Promotion
100%
Best Papers
100%
Dissertation Award
100%
Theses
100%
Marketing
50%
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