A categorisation of threat appeals

Laura Chamberlain, Amanda J. Broderick

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedigns of the 34th European Marketing Academy Conference
Publication status	Published - 2005
Event	34th Annual Conference of the European Marketing Academy - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference	34th Annual Conference of the European Marketing Academy
Abbreviated title	EMAC 2005
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05
Other	Reinventing Marketing: Contamination, innovation, integration

Cite this

@inproceedings{f5f21ee8930442f5b9109f2f4d3e79b6,

title = "A categorisation of threat appeals",

author = "Laura Chamberlain and Broderick, {Amanda J.}",

year = "2005",

language = "English",

booktitle = "Proceedigns of the 34th European Marketing Academy Conference",

note = "34th Annual Conference of the European Marketing Academy, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

}