Abstract
Developing a Market Orientation (MO) is one of the key managerial issues. In this study, using a sample of firms from two services sectors in China with distinctly different business environments, we explored the effects of business environment on the development of a MO. A key finding of our study is that the effectiveness of top management emphasis on the MO development varies under different environmental conditions.
| Original language | English |
|---|---|
| Pages (from-to) | 38-49 |
| Number of pages | 12 |
| Journal | International Journal of Business Environment |
| Volume | 2 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2008 |
Keywords
- market orientation
- business environment
- top management emphasis
- services
- China
- hotels
- travel services
- tour operators
- travel agents
- tourism
- hospitality