A theoretical model to measure user's behavioural intention to use iMAP-CampUS app

Technology has become a part of our daily life, growing the vital need for institutions to provide rapid access to information available all the time. Recently, Augmented Reality (AR) has emerged as a technology for educational institutions to enhance students' and visitors' experience through its capability to overlay information into the real world environment. In spite of the popularity of widespread AR applications and user acceptance of geo-based AR technology, there is limited academic research conducted to study users' acceptance of AR applications. The aim of this paper is to propose an AR Technology (ART) Acceptance framework by developing a mobile AR application. The mobile AR application shows campus-related information superimposed on a map of Macquarie University, Sydney. We use this app to review the factors influencing the acceptance of AR technology. The ART Acceptance Framework integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with the IS success factors and Motivation theory. This integration results in three success measures (information quality, system quality, and user satisfaction) and three acceptance constructs (effort expectancy, facilitating condition, and visual quality). These measures and constructs form the ART acceptance model we propose.