TY - JOUR
T1 - Action needed to combat food and drink companies’ social media marketing to adolescents
AU - Williams, Simon
PY - 2013/5/1
Y1 - 2013/5/1
N2 - Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.
AB - Reports have shown how behavioural marketing through social media sites is heavily dominated by soft drink and fast food franchises, with additional concern arising due to the direct targeting of this marketing at 13 to 17-year-olds. Dr Simon Williams from Northwestern University, Chicago, USA suggests ways in which the medical community can tackle this threat to public health.
UR - http://journals.sagepub.com/doi/10.1177/1757913913484871
U2 - 10.1177/1757913913484871
DO - 10.1177/1757913913484871
M3 - Article
SN - 1757-9139
VL - 133
SP - 146
EP - 147
JO - Perspectives in Public Health
JF - Perspectives in Public Health
IS - 3
ER -