Advanced Services: A New Dominant Logic for Manufacturers

This paper draws evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. Our approach has been to form a conceptual framework and subsequent research questions, which address the various components of a business model. Each question is then addressed by a synthesis of evidence, identified through a systematic literature review and augmenting this with examples of industry practice, to arrive at a series of foundational propositions. Seven foundational propositions are presented that help to define and explain the key attributes of advanced service business models, how they deliver competitive advantage, and the organisational design required for their successful delivery. From the theoretical perspective, this paper has sought to embrace and galvanise contributions from a range of disciplines and. From practical perspective, this paper will help practitioners to conceptualise and understand advanced services and so lead to their broader adoption and improved operations.