TY - JOUR
T1 - An empirical study of the imperatives for a supply chain implementation project in Seagate Technology International
AU - Bay, Boon K.
AU - Tang, Nelson K.H.
AU - Bennett, David
PY - 2004/12/9
Y1 - 2004/12/9
N2 - Singapore's electronics manufacturers are facing many questions. In the computer hard-drive industry, where the problem of obsolescence is common and where a product's lifecycle may be only six months, manufacturers are anxious to know what the next order-winning criteria will be. Since low labour costs are no longer a key factor, many organisations are developing their competencies in research and development, sales and marketing, logistics and supply chain management in order to maintain competitiveness. This paper illustrates how Seagate has envisaged a climate of cooperation and collaboration to better serve its customers in the areas of technology, cost and delivery. The paper is based on observations and findings following a longitudinal case study approach at the Seagate Storage Product Group (SPG) in Singapore. The seven-stage implementation framework adopted by Seagate in their SCM project is discussed, together with the process of how Seagate has created a paradigm shift towards a new culture of teamwork-based collaboration.
AB - Singapore's electronics manufacturers are facing many questions. In the computer hard-drive industry, where the problem of obsolescence is common and where a product's lifecycle may be only six months, manufacturers are anxious to know what the next order-winning criteria will be. Since low labour costs are no longer a key factor, many organisations are developing their competencies in research and development, sales and marketing, logistics and supply chain management in order to maintain competitiveness. This paper illustrates how Seagate has envisaged a climate of cooperation and collaboration to better serve its customers in the areas of technology, cost and delivery. The paper is based on observations and findings following a longitudinal case study approach at the Seagate Storage Product Group (SPG) in Singapore. The seven-stage implementation framework adopted by Seagate in their SCM project is discussed, together with the process of how Seagate has created a paradigm shift towards a new culture of teamwork-based collaboration.
KW - distribution management
KW - manufacturing systems
KW - Singapore
KW - strategic planning
KW - supply chain management
UR - http://www.scopus.com/inward/record.url?scp=9444239142&partnerID=8YFLogxK
UR - http://www.emeraldinsight.com/journals.htm?articleid=858343&show=html
U2 - 10.1108/13598540410550082
DO - 10.1108/13598540410550082
M3 - Article
SN - 1359-8546
VL - 9
SP - 331
EP - 340
JO - Supply Chain Management
JF - Supply Chain Management
IS - 4
ER -