An examination of NPD models in the context of business models

Xiaohui Shi*, Feng Li, Ali Ziaee Bigdeli

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.

Original languageEnglish
Pages (from-to)2541–2550
Number of pages10
JournalJournal of Business Research
Issue number7
Early online date28 Oct 2015
Publication statusPublished - Jul 2016

Bibliographical note

© 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International


  • adoption options
  • business model
  • customer dis-adoption
  • new product diffusion


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