An examination of NPD models in the context of business models

Xiaohui Shi; Feng Li; Ali Ziaee Bigdeli

doi:10.1016/j.jbusres.2015.10.087

An examination of NPD models in the context of business models

Xiaohui Shi^*, Feng Li, Ali Ziaee Bigdeli

^*Corresponding author for this work

Aston Business School

Research output: Contribution to journal › Article › peer-review

Abstract

Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.

Original language	English
Pages (from-to)	2541–2550
Number of pages	10
Journal	Journal of Business Research
Volume	69
Issue number	7
Early online date	28 Oct 2015
DOIs	https://doi.org/10.1016/j.jbusres.2015.10.087
Publication status	Published - Jul 2016

Bibliographical note

Keywords

adoption options
business model
customer dis-adoption
new product diffusion

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10.1016/j.jbusres.2015.10.087

NPD models in the context of business models
© 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Accepted author manuscript, 715 KBLicence: CC BY-NC-ND 3.0

Cite this

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title = "An examination of NPD models in the context of business models",

abstract = "Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.",

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An examination of NPD models in the context of business models

Abstract

Bibliographical note

Keywords

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