An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing

Shizhong Chen; Yanqing Duan; John Edwards

An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing

Shizhong Chen, Yanqing Duan, John Edwards

Operations & Information Management

Research output: Chapter in Book/Published conference output › Chapter

Abstract

Internet marketing, as a key area of e-commerce, plays an important role in SMEs’ e-commerce success. It is the use of Internet technologies in facilitating and supporting marketing activities. Its implementation and success require expert knowledge and extensive experience. SMEs admit that they are willing to embrace Internet marketing to enhance their business competitiveness, but do not know where to start and suffer from a lack of guidance. Evidence suggests that Internet marketing analysis is one of the most needed areas of training in e-commerce for SMEs. It is therefore evident that SMEs need to acquire Internet marketing knowledge from external sources. However, the majority of the literature fails to study what specific knowledge they need and from whom they should acquire the knowledge. This paper has addressed these issues through a questionnaire survey of UK SMEs in the service sector. It identifies SMEs’ specific transfer needs for Internet marketing knowledge, and discusses strategic issues for improving SMEs’ effectiveness of leveraging knowledge.

Original language	English
Title of host publication	Proceedings of KMAC2006, the Knowledge Management Aston Conference 2006
Editors	John S. Edwards
Publisher	Operational Research Society
Pages	177-189
Number of pages	13
ISBN (Print)	0-903440-37-7
Publication status	Published - 2006
Event	Knowledge Management Aston Conference - Birmignham, United Kingdom Duration: 17 Jul 2006 → 18 Jul 2006

Conference

Conference	Knowledge Management Aston Conference
Abbreviated title	KMAC2006
Country/Territory	United Kingdom
City	Birmignham
Period	17/07/06 → 18/07/06

Bibliographical note

The Knowledge Management Aston Conference (KMAC2006), Birmingham (UK), 17/18 July 2006. If you have discovered material in AURA which is unlawful e.g. breaches copyright, (either yours or that of a third party) or any other law, including but not limited to those relating to patent, trademark, confidentiality, data protection, obscenity, defamation, libel, then please read our Takedown Policy and contact the service immediately.

Keywords

inter-organisation
internet marketing
knowledge transfer
SMEs
survey

Access to Document

Investigation of SMEs’ inter-organisational knowledge transfer needs
The Knowledge Management Aston Conference (KMAC2006), Birmignham (UK), 17/18 July 2006. If you have discovered material in AURA which is unlawful e.g. breaches copyright, (either yours or that of a third party) or any other law, including but not limited to those relating to patent, trademark, confidentiality, data protection, obscenity, defamation, libel, then please read our Takedown Policy and contact the service immediately.
Accepted author manuscript, 74.8 KB

Cite this

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abstract = "Internet marketing, as a key area of e-commerce, plays an important role in SMEs{\textquoteright} e-commerce success. It is the use of Internet technologies in facilitating and supporting marketing activities. Its implementation and success require expert knowledge and extensive experience. SMEs admit that they are willing to embrace Internet marketing to enhance their business competitiveness, but do not know where to start and suffer from a lack of guidance. Evidence suggests that Internet marketing analysis is one of the most needed areas of training in e-commerce for SMEs. It is therefore evident that SMEs need to acquire Internet marketing knowledge from external sources. However, the majority of the literature fails to study what specific knowledge they need and from whom they should acquire the knowledge. This paper has addressed these issues through a questionnaire survey of UK SMEs in the service sector. It identifies SMEs{\textquoteright} specific transfer needs for Internet marketing knowledge, and discusses strategic issues for improving SMEs{\textquoteright} effectiveness of leveraging knowledge.",

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ER -

An investigation of SMEs’ inter-organisational knowledge transfer needs in Internet marketing

Abstract

Conference

Bibliographical note

Keywords

Access to Document

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Proceedings of KMAC2006, the Knowledge Management Aston Conference 2006

Cite this