Antecedents and consequences of co-creation value with a resolution of complex P2P relationships

Pantea Foroudi , Reza Marvi, Nazan Colmekcioglu

Research output: Contribution to journalArticlepeer-review


This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?

This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.

Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.

Practical implications
The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.

By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.
Original languageEnglish
Pages (from-to)4355-4388
JournalInternational Journal of Contemporary Hospitality Management
Issue number12
Early online date14 Jun 2022
Publication statusPublished - 1 Nov 2022

Bibliographical note

Copyright © 2022, Emerald Publishing Limited. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact

Funding Information:
It is gratefully acknowledged that this research has been supported by the European Regional Development Fund under Grants KK. (DATACROSS) and KK. (HiSkid), and by the European Commission through the Horizon 2020 project “Maximizing the impact of innovative energy approaches in the EU islands” (INSULAE).


  • Peer identity
  • Peer profile
  • Co-creation behaviour
  • Peer experience
  • Peer perceived value
  • Peer sense of commitment


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