Assessing aviation e-marketplaces: a multi-criteria approach

Emilio Esposito, Pietro Evangelista, Michele Mastroianni, Renato Passaro, Edward Sweeney, Claudia Maria Wagner

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review


After a proliferation of logistics e-Marketplaces during the boom of 1998-2000, there has been a high rate of failure and survivals are developing much more slowly than expected. This is the case in the aviation industry where a large number of B2B e-Marketplaces emerged according to the focus of aviation companies’ strategies on electronic B2B in the late 1990s. However, the current use of e-Marketplaces in the industry is low and many of them have ceased trading. The traditional e-Marketplaces model has been characterised by poor quality portals and a lack of technical standards. Such an approach is unsustainable in today’s competitive scenario. Improvements in website quality attributes may strongly contribute to the simplification of website functionality by users and speed up communication with all supply chain partners. In this context, it appears critical to develop models for the evaluation of e-Marketplace web sites. This chapter, after a discussion about the development of e-Marketplaces in the transport and logistics service industry and its application in the aviation industry, proposes a multi-criteria model for assessing different types of aeronautic B2B e-Marketplaces.
Original languageEnglish
Title of host publicationThe evolution of supply systems management
EditorsEmilio Esposito, Mario Raffa
Place of PublicationNapoli (IT)
Number of pages12
Publication statusPublished - 24 Feb 2012

Publication series

NameIngegneria economico-gestionale
PublisherEdizioni Scientifiche Italiane


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