Asymmetric advertising responses

Julien Schmitt, Ganaël Bascoul

Research output: Unpublished contribution to conference › Abstract

Original languageEnglish
Publication statusPublished - 2009
Event2009 INFORMS marketing science conference - Ann Arbor, MI, United States
Duration: 4 Jun 2009 → 6 Jun 2009

Conference

Conference2009 INFORMS marketing science conference
Country/TerritoryUnited States
CityAnn Arbor, MI
Period4/06/09 → 6/06/09

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