Translated title of the contribution | Exploitation of heuristics and biases via sales promotion and information: Is there a need for regulation? |
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Original language | German |
Title of host publication | Anlegerschutz im Finanzmarktrecht kontrovers diskutiert |
Place of Publication | Zurich |
Pages | 251–289 |
Publication status | Published - 2013 |
Ausnutzung von Heuristiken und Biases durch Werbematerial von Effektenhändlern
Research output: Chapter in Book/Published conference output › Chapter