Brady et al.'s (2005) service evaluation models: A replication and extension in China

Chanaka Jayawardhena, Andrew M. Farrell, X.X. Lin

Research output: Chapter in Book/Published conference outputConference publication


The research described in this study replicates and extends the Brady et al., [Brady, M. K., Knight, G. A., Cronin Jr. J. Toma, G., Hult, M. and Keillor, B. D. (2005), emoving the Contextual Lens: A Multinational, Mult-setting Comparison of Service Evaluation Models, Journal of Retailing, 81(3), pp. 215-230] study suggestion that future research in service evaluations should focus on emerging service economies such as China. The intent of the research was to examine the suitability of the models suggested by Brady and colleagues in the Chinese market. The replication somewhat successfully duplicated their finding as to the superiority of the comprehensive service evaluation model. Additionally, we also sought to examine as to whether the service evaluation model is gender invariant. Our findings indicate that there are significant differences between gender. These findings are discussed relative to the limitations associated with the study.
Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing 2007 Annual Conference
Publication statusPublished - 2007
EventAcademy of Marketing Conference 2007 - Surrey, United Kingdom
Duration: 3 Jul 20076 Jul 2007


ConferenceAcademy of Marketing Conference 2007
Country/TerritoryUnited Kingdom


  • vice evaluation models
  • China
  • gender
  • service quality


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