Fingerprint
Dive into the research topics of 'Brand equity and purchase intention in fashion industry: a cross-cultural study in Asia and Europe'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Brand equity and purchase intention in fashion industry: a cross-cultural study in Asia and Europe
Kyung H. Kim, Eunju J. Ko, Graham J. Hooley, Nick J. Lee, DongHae Lee, Hong-Seob Jung, Byung J. Jeon, Hakil Moon, Kim K. Hoon
Research output: Contribution to journal › Article › peer-review