Capabilities and competitive positioning of New Zealand firms: A preliminary analysis

S. Matear, K. Knightbridge, Graham J. Hooley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2002
Event	Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium - Perth, Australia Duration: 1 Dec 2002 → …

Conference	Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Country/Territory	Australia
City	Perth
Period	1/12/02 → …

Cite this

@conference{04cf3cc4af5142108d5b89a583fc670a,

title = "Capabilities and competitive positioning of New Zealand firms: A preliminary analysis",

author = "S. Matear and K. Knightbridge and Hooley, {Graham J.}",

year = "2002",

language = "English",

note = "Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium ; Conference date: 01-12-2002",

}