Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer

Ronan Jouan De Kervenoael, Kivilcim Dogerlioglu Demir

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationPrinciples of marketing
EditorsPhilip Kotler, Gary Armstrong
PublisherFinancial Times/Prentice Hall
Number of pages2
ISBN (Print)978-0-13-216712-3, 0-13-216712-3
Publication statusPublished - 3 Sept 2012

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