Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey

Ronan Jouan De Kervenoael, Kivilcim Dogerlioglu Demir

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Principles of marketing
Editors	Philip Kotler, Gary Armstrong
Publisher	Financial Times/Prentice Hall
Pages	396-397
Number of pages	4
Edition	14th
ISBN (Print)	978-0-13-216712-3, 0-13-216712-3
Publication status	Published - 3 Sept 2010

Case chapter 1: creating and capturing customer value. Pegasus Airline: delighting a new type of travelling customer
Jouan De Kervenoael, R. & Dogerlioglu Demir, K., 3 Sept 2012, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 58-59 2 p.
Research output: Chapter in Book/Published conference output › Chapter (peer-reviewed) › peer-review
Case chapter 8: store brands, own brand: interesting or missing out?
Dogerlioglu Demir, K. & Jouan De Kervenoael, R., 3 Sept 2010, Principles of marketing. Kotler, P. & Armstrong, G. (eds.). 14th ed. Financial Times/Prentice Hall, p. 271-272 2 p.
Research output: Chapter in Book/Published conference output › Chapter

Cite this

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title = "Case chapter 13 : retailing and wholesaling, BEKO: the leading wholesaler from Turkey",

author = "{Jouan De Kervenoael}, Ronan and {Dogerlioglu Demir}, Kivilcim",

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editor = "Philip Kotler and Gary Armstrong",

booktitle = "Principles of marketing",

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