Center of shelf attention: understanding the role of visual attention on product choice

A. Selin  Atalay; H. Onur Bodur; Dina Rasolofoarison

Center of shelf attention: understanding the role of visual attention on product choice

A. Selin Atalay, H. Onur Bodur, Dina Rasolofoarison

Marketing & Strategy

Research output: Contribution to journal › Article › peer-review

Abstract

Two eye-tracking studies and an offline experiment explored the effect of central shelf location on attention and choice. Investigation of the attention process revealed that the central gaze cascade effect, progressively increasing attention focused on the central option predicted choice.

Original language	English
Pages (from-to)	809-810
Number of pages	2
Journal	[North American] Advances in Computer Research
Volume	40
Publication status	Published - 2012
Event	Association for Consumer Research - North American Conference - Vancouver, Canada Duration: 4 Oct 2012 → 7 Oct 2012

Cite this

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title = "Center of shelf attention: understanding the role of visual attention on product choice",

abstract = "Two eye-tracking studies and an offline experiment explored the effect of central shelf location on attention and choice. Investigation of the attention process revealed that the central gaze cascade effect, progressively increasing attention focused on the central option predicted choice.",

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JF - [North American] Advances in Computer Research

Y2 - 4 October 2012 through 7 October 2012

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Center of shelf attention: understanding the role of visual attention on product choice

Abstract

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