| Original language | English |
|---|---|
| Publication status | Published - 2003 |
| Event | Academy of Marketing Annual Conference - Aston Business School, Aston University, Birmingham Duration: 1 Jul 2003 → … |
Conference
| Conference | Academy of Marketing Annual Conference |
|---|---|
| City | Aston Business School, Aston University, Birmingham |
| Period | 1/07/03 → … |