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Abstract
This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.
| Original language | English |
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| Publication status | Unpublished - May 2011 |
| Event | 40th Academy of Marketing Science Annual Conference - Miami, United States Duration: 24 May 2011 → 27 May 2011 |
Conference
| Conference | 40th Academy of Marketing Science Annual Conference |
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| Country/Territory | United States |
| City | Miami |
| Period | 24/05/11 → 27/05/11 |
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Dive into the research topics of 'Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency'. Together they form a unique fingerprint.Research output
- 1 Chapter
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Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency
Bascoul, G., Schmitt, J. C. & Rasolofoarison, D., 2015, The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Conway Dato-on, M. (ed.). Springer, p. 400-404 4 p. (Developments in marketing science: proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Published conference output › Chapter