Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

Ganaël Bascoul; Julien C. Schmitt; Dina Rasolofoarison

doi:10.1007/978-3-319-10873-5_243

Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

Ganaël Bascoul, Julien C. Schmitt, Dina Rasolofoarison

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Abstract

This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.

Original language	English
Title of host publication	The sustainable global marketplace
Subtitle of host publication	proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Editors	Mary Conway Dato-on
Publisher	Springer
Pages	400-404
Number of pages	4
ISBN (Electronic)	978-3-319-10873-5
ISBN (Print)	978-3-319-10872-8
DOIs	https://doi.org/10.1007/978-3-319-10873-5_243
Publication status	Published - 2015
Event	2011 Academy of Marketing Science (AMS) Annual Conference - Coral Gables, FL, United States Duration: 24 May 2011 → 27 May 2011

Publication series

Name	Developments in marketing science: proceedings of the Academy of Marketing Science
Publisher	Academy of Marketing Science

Conference

Conference	2011 Academy of Marketing Science (AMS) Annual Conference
Country/Territory	United States
City	Coral Gables, FL
Period	24/05/11 → 27/05/11

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10.1007/978-3-319-10873-5_243

Cite this

Bascoul, G., Schmitt, J. C., & Rasolofoarison, D. (2015). Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. In M. Conway Dato-on (Ed.), The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (pp. 400-404). (Developments in marketing science: proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-10873-5_243

Bascoul, Ganaël ; Schmitt, Julien C. ; Rasolofoarison, Dina. / Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. editor / Mary Conway Dato-on. Springer, 2015. pp. 400-404 (Developments in marketing science: proceedings of the Academy of Marketing Science).

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title = "Consumers{\textquoteright} biased perceptions of the environmental impact of products, and their influence on advertising efficiency",

abstract = "This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.",

author = "Gana{\"e}l Bascoul and Schmitt, {Julien C.} and Dina Rasolofoarison",

year = "2015",

doi = "10.1007/978-3-319-10873-5_243",

language = "English",

isbn = "978-3-319-10872-8",

series = "Developments in marketing science: proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "400--404",

editor = "{Conway Dato-on}, Mary",

booktitle = "The sustainable global marketplace",

address = "Germany",

note = "2011 Academy of Marketing Science (AMS) Annual Conference ; Conference date: 24-05-2011 Through 27-05-2011",

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Bascoul, G, Schmitt, JC & Rasolofoarison, D 2015, Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. in M Conway Dato-on (ed.), The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Developments in marketing science: proceedings of the Academy of Marketing Science, Springer, pp. 400-404, 2011 Academy of Marketing Science (AMS) Annual Conference, Coral Gables, FL, United States, 24/05/11. https://doi.org/10.1007/978-3-319-10873-5_243

Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. / Bascoul, Ganaël; Schmitt, Julien C.; Rasolofoarison, Dina.
The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. ed. / Mary Conway Dato-on. Springer, 2015. p. 400-404 (Developments in marketing science: proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Published conference output › Chapter

TY - CHAP

T1 - Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

AU - Bascoul, Ganaël

AU - Schmitt, Julien C.

AU - Rasolofoarison, Dina

PY - 2015

Y1 - 2015

N2 - This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.

AB - This paper investigates the main perceptual biases developed by consumers regarding the environmental impact of products. It shows that these biases make consumers unable to distinguish between advertisements for highly versus less sustainable products, but that the inclusion of relevant information can increase the efficiency of arguments for true sustainability.

UR - https://link.springer.com/chapter/10.1007%2F978-3-319-10873-5_243

U2 - 10.1007/978-3-319-10873-5_243

DO - 10.1007/978-3-319-10873-5_243

M3 - Chapter

SN - 978-3-319-10872-8

T3 - Developments in marketing science: proceedings of the Academy of Marketing Science

SP - 400

EP - 404

BT - The sustainable global marketplace

A2 - Conway Dato-on, Mary

PB - Springer

T2 - 2011 Academy of Marketing Science (AMS) Annual Conference

Y2 - 24 May 2011 through 27 May 2011

ER -

Bascoul G, Schmitt JC, Rasolofoarison D. Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency. In Conway Dato-on M, editor, The sustainable global marketplace: proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Springer. 2015. p. 400-404. (Developments in marketing science: proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-10873-5_243

Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency

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Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency

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