Contextualising servitization – the shaping of the organisational transformation

Jekaterina Dmitrijeva, Ali Ziaee Bigdeli, Andreas Schroeder, Tim Baines

Research output: Chapter in Book/Published conference outputConference publication


This study has set out to build the evidence base underpinning the context of the SME
servitization transformation. It explores how the organisational environment forces
manufacturing SMEs to move towards service provision through depicting their
perception of the business environment. The study contributes to the understanding of
servitization by populating the selected conceptual model with insights drawn from
collective experiences of 25 senior executives from 17 servitizing SMEs. The findings
summarise how internal and external organisational environment factors shape
servitization transformation and how they differ when considering the stages of
Original languageEnglish
Title of host publicationProceedings of the 25th EurOMA Conference
Publication statusPublished - 26 Jun 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018


Conference25th International EurOMA Conference

Bibliographical note

© 2018 The Authors

Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie SkłodowskaCurie grant agreement No 721909.


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