Activities per year
Abstract
Development, modernity, and industrialization became dominant themes in corporate advertising in Africa in the 1950s and remained prevalent through the following two decades while many African nations were gaining independence. British business operating there created a publicity strategy that couched their presence in less developed countries in terms of a commitment and a positive contribution to the progress of the new states. Eventually, British companies tried to "Africanize" their corporate image through these campaigns.
| Original language | English |
|---|---|
| Pages (from-to) | 59-86 |
| Number of pages | 28 |
| Journal | Business History Review |
| Volume | 81 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar 2007 |
Bibliographical note
Decker, S. (2007). Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970. Business history review, 81(1), 59-86. Copyright © The President and Fellows of Harvard College 2007.Fingerprint
Dive into the research topics of 'Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970'. Together they form a unique fingerprint.Prizes
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Harvard-Newcomen Fellow in Business History
Decker, S. (Recipient), 1 Jul 2007
Prize: Fellowship awarded competitively
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Postdoctoral Research Fellowship
Decker, S. (Recipient), 1 Feb 2006
Prize: Fellowship awarded competitively
Activities
- 1 Editorial activity
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Business History Review (Journal)
Decker, S. (Editorial board member)
1 Jan 2008 → …Activity: Peer-review and editorial work types › Editorial activity