Research output per year
Research output per year
Abstract
This mini-guide is for executives and managers within manufacturing businesses who are setting out to engage stakeholders with servitization, and especially with advanced services. It introduces the concept of storytelling as a valuable tool for fostering the engagement of stakeholders across an organisation.
In particular, this mini-guide sets out to: (i) equip executives with an understanding of how to create compelling story content and (ii) tailor this for the purpose of servitization and organisational change.
This mini-guide comes with two worksheets to create your own story content.
In particular, this mini-guide sets out to: (i) equip executives with an understanding of how to create compelling story content and (ii) tailor this for the purpose of servitization and organisational change.
This mini-guide comes with two worksheets to create your own story content.
| Original language | English |
|---|---|
| Place of Publication | Birmingham |
| Publication status | Published - 28 Jul 2020 |
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Dive into the research topics of 'Creating Compelling Stories of Servitization: A Process to Help Engage Stakeholders with Change'. Together they form a unique fingerprint.-
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The Stakeholder's Journey:Employing the Hero's Journey to Analyze and Generate Organizational Myths
Andrews, D., Beltagui, A. & Baines, T., 1 Aug 2019.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Open Access -
Telling Tales of Transformation: Towards a Prescriptive Framework for Storytelling to Engage Stakeholders with Advanced Services
Andrews, D., Baines, T. S., Ziaee Bigdeli, A. & Beltagui, A., 2018, p. 1. 10 p.Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review
Open AccessFile