Creativity and learning through electronic group causal mapping

Duncan A. Shaw

Research output: Contribution to journalArticlepeer-review


This paper proposes, and begins to evaluate, a format of brainstorming-type activity which aims to release the creativity of participants and encourage them to learn about a wider range of issues in more detail. The format does this through providing a two-stage brainstorming session. After the first brainstorm, participants have an opportunity to both piggy-back off other peoples ideas (i.e. create new ideas by synthesising other peoples' ideas into their own perspectives), and share causal links to build a causal map with the brainstormed ideas. Five causal mapping sessions with organisations have been analysed. Findings suggest that ideas shared when piggy-backing are often highly creative and unique for the participant who shared them. Also piggy-backing and causal linking seem to provide effective opportunities for individual learning as participants have time to reflect upon other peoples' perspectives and share their own views on those.
Original languageEnglish
Pages (from-to)364-377
Number of pages14
JournalInternational Journal of Innovation and Learning
Issue number4
Publication statusPublished - 2004


  • brainstorming-type activity
  • creativity
  • range of issues
  • brainstorming session
  • causal map
  • piggy-backing
  • causal linking
  • individual learning


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