Customer Segmentation for Servitization: How to identify customer groups for service innovation

Parikshit Naik; Jim Euchner; Ian Machan; Neil Tumber; Tim Baines

Customer Segmentation for Servitization: How to identify customer groups for service innovation

Parikshit Naik, Jim Euchner, Ian Machan, Neil Tumber, Tim Baines

Research output: Book/Report › Book

Abstract

This mini-guide is for executives and managers in manufacturing businesses who are aiming to identify customer segments in order to offer them targeted service innovations. It explains what is meant by customer segmentation and why it is important, and describes some common segmentation practices.

Original language	English
Publisher	Aston University
ISBN (Print)	185444791
Publication status	Published - 27 Oct 2020

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Customer Segmentation for Servitization: How to identify customer groups for service innovation

Abstract

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