Dark Nudges: Branding Magnifies the Decoy Effect in Alcohol Purchasing Decisions

Charlotte Rebecca Pennington*, Rebecca L Monk, Adam Qureshi, Rutuja Kulkarni, Wang Li, Jing Li, Derek Heim

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Economics, Econometrics and Finance

Social Sciences

Food Science