Abstract
Diffusion of innovations has gained a lot of attention and concerns different scientific fields. Many studies, which examine the determining factors of technological innovations in the agricultural and agrifood sector, have been conducted assuming the widely-used Technology Accepted Model (TAM), for a random sample of farmers or firms in agricultural sector. In the present study, a holistic examination of the determining factors that affect the propensity of firms to innovate or imitate, is conducted. The diffusion of ICT tools of firms which are engaged in the NACE 02/03 as well as in the NACE 10/11 classifications for 49 heterogeneous national markets is examined, using the Bass model. The innovation parameter is positively associated with rural income, female employment, export activity and education of farmers, while the imitation parameter is increased in societies with large uncertainty avoidance.
| Original language | English |
|---|---|
| Pages (from-to) | 104-115 |
| Number of pages | 12 |
| Journal | CEUR Workshop Proceedings |
| Volume | 2030 |
| Early online date | 17 Dec 2017 |
| Publication status | Published - 17 Dec 2017 |
Bibliographical note
Proceedings of the 8th International Conference of Information and Communication Technologies in Agriculture, Food and Environment (HAICTA 2017) Chania, Greece, 21-24 September, 2017.Funding: CAPSELLA H2020 EU Project (Grant Agreement Number 688813).
Keywords
- Agrifood sector
- Bass model
- Beta - Regression
- Diffusion of ICT
- Innovation/Imitation