Development of a digital tool to overcome the challenges of rural food SMEs

S. van der Loo*, L. Chen, P. Edwards, J.A. Holden, S. Karamperidis, M.J. Kollingbaum, A.C. Marqui, J.D. Nelson, T.J. Norman, M. Piecyk, E. Pignotti

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

Original languageEnglish
Pages (from-to)212-219
Number of pages8
JournalScottish Geographical Journal
Issue number3-4
Early online date3 Feb 2015
Publication statusPublished - 2015

Bibliographical note

© 2015 The Author(s). Published by Taylor & Francis.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://, which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited


  • rural geography
  • transport geography


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