Development of a digital tool to overcome the challenges of rural food SMEs

S. van der Loo; L. Chen; P. Edwards; J.A. Holden; S. Karamperidis; M.J. Kollingbaum; A.C. Marqui; J.D. Nelson; T.J. Norman; M. Piecyk; E. Pignotti

doi:10.1080/14702541.2014.994673

Development of a digital tool to overcome the challenges of rural food SMEs

S. van der Loo^*, L. Chen, P. Edwards, J.A. Holden, S. Karamperidis, M.J. Kollingbaum, A.C. Marqui, J.D. Nelson, T.J. Norman, M. Piecyk, E. Pignotti

^*Corresponding author for this work

Aston Business School

Research output: Contribution to journal › Article › peer-review

Abstract

It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

Original language	English
Pages (from-to)	212-219
Number of pages	8
Journal	Scottish Geographical Journal
Volume	131
Issue number	3-4
Early online date	3 Feb 2015
DOIs	https://doi.org/10.1080/14702541.2014.994673
Publication status	Published - 2015

Bibliographical note

© 2015 The Author(s). Published by Taylor & Francis.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://
creativecommons.org/Licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any
medium, provided the original work is properly cited

Keywords

rural geography
transport geography

Access to Document

10.1080/14702541.2014.994673Licence: CC BY 3.0

Development of a Digital Tool to Overcome the Challenges of Rural Food SMEs
© 2015 The Author(s). Published by Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http:// creativecommons.org/Licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Final published version, 361 KBLicence: CC BY 3.0

Cite this

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AU - Edwards, P.

AU - Holden, J.A.

AU - Karamperidis, S.

AU - Kollingbaum, M.J.

AU - Marqui, A.C.

AU - Nelson, J.D.

AU - Norman, T.J.

AU - Piecyk, M.

AU - Pignotti, E.

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AB - It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.

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Development of a digital tool to overcome the challenges of rural food SMEs

Abstract

Bibliographical note

Keywords

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