Differences in marketing assets and capabilities among market leaders, challengers and followers

Gordon E. Greenley, Graham J. Hooley

Research output: Chapter in Book/Published conference outputChapter

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Annual Conference
EditorsC. Tynan
Publication statusPublished - 2002

Bibliographical note

Academy of Marketing Annual Conference, Nottingham (UK), 2-5 July 2002

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