Differences in marketing assets and capabilities among market leaders, challengers and followers

Gordon E. Greenley, Graham J. Hooley

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference
Editors	C. Tynan
Publication status	Published - 2002

Academy of Marketing Annual Conference, Nottingham (UK), 2-5 July 2002

Cite this

@inbook{9a74def2d03a48f98a370a327a891e00,

title = "Differences in marketing assets and capabilities among market leaders, challengers and followers",

author = "Greenley, {Gordon E.} and Hooley, {Graham J.}",

note = "Academy of Marketing Annual Conference, Nottingham (UK), 2-5 July 2002",

year = "2002",

language = "English",

editor = "C. Tynan",

booktitle = "Proceedings of the Academy of Marketing Annual Conference",

}