Abstract
Implementing an Advanced Services strategy may bring economic, social and environmental sustainability, but requires orchestration of a complex system of interdependent actors. Customers, suppliers, contractors and other intermediaries must be co-ordinated effectively for mutual benefit. Doing so requires appropriate data not only related to products, but also service delivery and (customers’) use environment. This research proposes a Digital Twin approach to capturing and processing real-time data from each of these three levels, in order to orchestrate successful value creation.
Original language | English |
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Publication status | Published - 30 Jun 2020 |
Event | EurOMA Conference 2020: Managing Operations for Impact - University of Warwick, Warwick, United Kingdom Duration: 29 Jun 2020 → 30 Jun 2020 Conference number: 27 https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/euroma2020/ |
Conference
Conference | EurOMA Conference 2020 |
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Abbreviated title | EurOMA Conference 2020 |
Country/Territory | United Kingdom |
City | Warwick |
Period | 29/06/20 → 30/06/20 |
Internet address |