Disentangling individual and contextual shopping motivations

Julien Schmitt; Dina Rasolofoarison

Disentangling individual and contextual shopping motivations

Julien Schmitt, Dina Rasolofoarison

Marketing & Strategy

Research output: Unpublished contribution to conference › Unpublished Conference Paper

Abstract

Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.

Original language	English
Publication status	Unpublished - May 2011
Event	40th Academy of Marketing Science Annual Conference - Miami, United States Duration: 24 May 2011 → 27 May 2011

Conference

Conference	40th Academy of Marketing Science Annual Conference
Country/Territory	United States
City	Miami
Period	24/05/11 → 27/05/11

Cite this

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title = "Disentangling individual and contextual shopping motivations",

abstract = "Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.",

author = "Julien Schmitt and Dina Rasolofoarison",

year = "2011",

month = may,

language = "English",

note = "40th Academy of Marketing Science Annual Conference ; Conference date: 24-05-2011 Through 27-05-2011",

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TY - CONF

T1 - Disentangling individual and contextual shopping motivations

AU - Schmitt, Julien

AU - Rasolofoarison, Dina

PY - 2011/5

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N2 - Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.

AB - Shopping motivations have been extensively studied in marketing literature. However, what research names motivations may represent two different constructs: depending on studies, they are defined either individual permanent characteristics depending on consumer personality (motivational trait), or temporary states of mind depending on consumption contexts (motivational states). The objective of this paper is to stress the difference between these two types of motivations and to disentangle their effects on consumer behavior.

M3 - Unpublished Conference Paper

T2 - 40th Academy of Marketing Science Annual Conference

Y2 - 24 May 2011 through 27 May 2011

ER -

Disentangling individual and contextual shopping motivations

Abstract

Conference

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Cite this