Does online salience predict charitable giving? Evidence from SMS text donations

Carlo Perroni; Kimberley Scharf; Oleksandr Talavera; Linh Vi

doi:10.1016/j.jebo.2022.02.015

Does online salience predict charitable giving? Evidence from SMS text donations

Carlo Perroni, Kimberley Scharf^*, Oleksandr Talavera, Linh Vi

^*Corresponding author for this work

Economics, Finance and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Abstract

We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.

Original language	English
Pages (from-to)	134-149
Journal	Journal of Economic Behavior and Organization
Volume	197
Early online date	18 Mar 2022
DOIs	https://doi.org/10.1016/j.jebo.2022.02.015
Publication status	Published - May 2022

Bibliographical note

Copyright © 2022, Elsevier B.V. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License [https://creativecommons.org/licenses/by-nc-nd/4.0/].

Keywords

Charitable donations
News shocks
Online search

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10.1016/j.jebo.2022.02.015

Perroni Scharf et al Online Salience and Charitable Giving_SMS Donations
Copyright © 2022, Elsevier B.V. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License [https://creativecommons.org/licenses/by-nc-nd/4.0/].
Accepted author manuscript, 367 KBLicence: CC BY-NC-ND 4.0

https://www.cesifo.org/en/publications/2021/working-paper/does-online-salience-predict-charitable-giving-evidence-sms-text

Cite this

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title = "Does online salience predict charitable giving? Evidence from SMS text donations",

abstract = "We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities{\textquoteright} mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.",

keywords = "Charitable donations, News shocks, Online search",

author = "Carlo Perroni and Kimberley Scharf and Oleksandr Talavera and Linh Vi",

note = "Copyright {\textcopyright} 2022, Elsevier B.V. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License [https://creativecommons.org/licenses/by-nc-nd/4.0/].",

year = "2022",

month = may,

doi = "10.1016/j.jebo.2022.02.015",

language = "English",

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T1 - Does online salience predict charitable giving? Evidence from SMS text donations

AU - Perroni, Carlo

AU - Scharf, Kimberley

AU - Talavera, Oleksandr

AU - Vi, Linh

N1 - Copyright © 2022, Elsevier B.V. This accepted manuscript version is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License [https://creativecommons.org/licenses/by-nc-nd/4.0/].

PY - 2022/5

Y1 - 2022/5

N2 - We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.

AB - We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.

KW - Charitable donations

KW - News shocks

KW - Online search

UR - https://www.sciencedirect.com/science/article/pii/S0167268122000622

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DO - 10.1016/j.jebo.2022.02.015

M3 - Article

AN - SCOPUS:85126610231

SN - 0167-2681

VL - 197

SP - 134

EP - 149

JO - Journal of Economic Behavior and Organization

JF - Journal of Economic Behavior and Organization

ER -

Does online salience predict charitable giving? Evidence from SMS text donations

Abstract

Bibliographical note

Keywords

Access to Document

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