Drivers of peak sales for pharmaceutical brands

Keyphrases

• Time to Peak 100%
• Sales Level 66%
• Growth Model 33%
• Two-variable 33%
• Pharmaceutical Industry 33%
• Marketing Activity 33%
• Moderating Effect 33%
• Order Entry 33%
• Control Variables 33%
• Highest Peak 33%
• Order-of-entry Effects 33%
• Expected Time 33%
• Competitive Marketing Strategy 33%
• Quality Brands 33%
• Late Entrant 33%

Social Sciences

• Sales 100%
• Drugs 100%
• Growth Models 8%
• Pharmaceutical Industry 8%

Agricultural and Biological Sciences

• Growth Models 100%